Led the end-to-end development and activation of REGA’s Innovation Lab (Re:Lab), defining operating model, governance structure, and product lifecycle processes from idea intake to implementation and scale.

Owned the design and development of a rent-default support product, serving 1.2M+ beneficiaries with a SAR 150M program scope, including user journey design, business case development, and operational model definition.

Conducted user, stakeholder, and market research to identify service gaps and opportunities, translating insights into product concepts, workflows, and scalable service solutions.

Collaborated cross-functionally with government entities, engineering teams, UX/UI designers, and leadership stakeholders to deliver digital and service-led solutions aligned with national transformation goals.

Prepared REGA for the Qiyas Digital Transformation Index 2025, including evidence readiness, gap closure, and submission coordination.

Co-developed an innovation services & enablers guide with Research, Development and Innovation Authority (RDIA), structuring practical tools and pathways for innovators.

Developed innovation and product operating models for Riyadh Infrastructure Projects Center, including intake processes, backlog prioritization, governance, and KPI frameworks.

Led the concept and development of a facility innovation product for General Authority for Military Industries (GAMI), using robot dogs for inspection and safety use cases.

Submitted a Smart City proposal for King Abdullah Financial District, defining priority use-cases and value-realization approach.

Led internal product and process innovation at HUED, including employee development programs, onboarding experience redesign, and business development automation tools.

Monitored the entire product department with its devision such as UI/UX, product analysts, developers and quality analysts to ensure timely delivery of product and features.

Defined roadmaps, prioritization and resource allocation, to increase the velocity and value of all feature releases.

Translated business and user requirements into clear PRDs, user stories, workflows, and acceptance criteria for engineering and design teams.

Successfully introduced innovative features, including PhotoMatch AI, Website Builder, and ChatGPT integration in the platform, resulting in a 30% increase in user engagement and client retention.

Partnered with marketing and commercial teams to define go-to-market strategies, ensuring strong product positioning and successful feature adoption.

Established and monitored product KPIs (engagement, retention, feature adoption), using data-driven insights to guide continuous product improvements.

Implemented and scaled Agile/Scrum practices, improving sprint planning, team velocity, and overall time-to-market.

Initiated a product improvement plan to improve system capabilities and reduce operational costs by 241 million rupees.

Managed and executed product roadmaps for multiple product features to achieve the goal of digitalization.

Pioneered the banking industry’s first “Go Green” initiative, reducing branch visit CO₂ emissions by 3,274 grams on average.

Reduced fraudulent activities by 70% month over month through implementing biometric verification in Digital App.

Managed modernization project including new CRM, Artificial Intelligence, WhatsApp banking and Fraud Prevention Tech.

Transformed internal cultures of 700+ contact center agents through happiness calendars and engagement campaigns.

Led collaborated efforts with IT and stakeholders, resulting in successful launch of UBL Business Banking Portal.

Designed the customer experience to increase the Islamic Banking market share by 25%.

Oversaw a product team of 10 members and external software house, providing guidance and leadership to increase team productivity.

Spread innovation culture to other parts of the bank through design thinking workshops and engagement activities.

Contributed to multi-departmental project for improved user interface design, resulting in 10% increase in digital adaption.

Conducted market analysis for optimizing bill payment journeys for non-digital audience and migrated 40% of the branch customers to digital bill payments.

Designed the workflow and implemented RAAST, Pakistan's first instant, free-of-cost payment system.

Supported the implementation of Agile practices, improving project delivery speed by 15%.

Collaborated with cross-functional teams of developers and service designers to deliver enterprise solutions, boosting revenue by $2M.

Released multiple new features of UBL’s Dubai Digital App for user satisfaction and retention.