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Innovation, Service & Product Expert
Innovation, Service & Product Expert
Innovation, Service & Product Expert
blending design, strategy & technology to deliver impact at scale
blending design, strategy & technology to deliver impact at scale
blending design, strategy & technology to deliver impact at scale
blending design, strategy & technology to deliver impact at scale
Where I Have Built Impact
2025 -Present
HUED Innovation & Design
Led innovation, product, and service transformation initiatives for major Saudi government and semi-government organizations.
Designed operating models, governance frameworks, innovation processes, and product lifecycles—from opportunity identification through implementation and scale.
Conducted customer, stakeholder, and market research, translating insights into service concepts, digital products, user journeys, and business cases.
Contributed to high-impact initiatives including REGA’s Innovation Lab, a SAR 150M rent-default support solution serving 1.2M+ beneficiaries, and digital transformation readiness programs.
Developed innovation strategies and emerging-technology concepts across smart cities, infrastructure, facility management, and public services.
Collaborated with leadership, government stakeholders, designers, engineers, and delivery teams to move initiatives from strategy into execution.
Improved internal employee experiences and operational efficiency through onboarding redesign, development programs, and business-process automation.
2023 - 2024
InEvent Inc.
Worked across product strategy, customer experience, design, engineering, analytics, and quality to deliver digital platform improvements.
Shaped product roadmaps, priorities, requirements, workflows, and success measures based on customer and business needs.
Introduced AI-enabled and self-service capabilities, contributing to a 30% increase in user engagement and client retention.
Used product analytics and customer insights to improve feature adoption, platform usability, and overall customer value.
Partnered with commercial and marketing teams on product positioning, go-to-market planning, and feature adoption.
Strengthened Agile delivery practices, improving team coordination, development velocity, and time to market.
2020 - 2023
United Bank Limited
Contributed to the modernization of banking products, customer journeys, and internal operations across digital and physical channels.
Developed product improvement opportunities with the potential to reduce operational costs by PKR 241 million.
Helped deliver major transformation initiatives involving CRM, artificial intelligence, WhatsApp banking, biometric verification, fraud-prevention technology, and instant payments.
Reduced fraudulent activity by 70% month over month through the implementation of biometric verification within the bank’s digital application.
Designed customer experiences and digital-adoption initiatives that improved accessibility, engagement, and migration from branch-based services.
Collaborated with technology, business, design, and external delivery teams to launch digital banking platforms and customer-facing features.
Promoted a culture of innovation through design-thinking workshops, employee engagement programs, and cross-functional initiatives.
Supported and guided multidisciplinary teams working across product development, service design, and enterprise transformation.
Where I Have Built Impact
2025 -Present
HUED Innovation & Design
Led innovation, product, and service transformation initiatives for major Saudi government and semi-government organizations.
Designed operating models, governance frameworks, innovation processes, and product lifecycles—from opportunity identification through implementation and scale.
Conducted customer, stakeholder, and market research, translating insights into service concepts, digital products, user journeys, and business cases.
Contributed to high-impact initiatives including REGA’s Innovation Lab, a SAR 150M rent-default support solution serving 1.2M+ beneficiaries, and digital transformation readiness programs.
Developed innovation strategies and emerging-technology concepts across smart cities, infrastructure, facility management, and public services.
Collaborated with leadership, government stakeholders, designers, engineers, and delivery teams to move initiatives from strategy into execution.
Improved internal employee experiences and operational efficiency through onboarding redesign, development programs, and business-process automation.
2023 - 2024
InEvent Inc.
Worked across product strategy, customer experience, design, engineering, analytics, and quality to deliver digital platform improvements.
Shaped product roadmaps, priorities, requirements, workflows, and success measures based on customer and business needs.
Introduced AI-enabled and self-service capabilities, contributing to a 30% increase in user engagement and client retention.
Used product analytics and customer insights to improve feature adoption, platform usability, and overall customer value.
Partnered with commercial and marketing teams on product positioning, go-to-market planning, and feature adoption.
Strengthened Agile delivery practices, improving team coordination, development velocity, and time to market.
2020 - 2023
United Bank Limited
Contributed to the modernization of banking products, customer journeys, and internal operations across digital and physical channels.
Developed product improvement opportunities with the potential to reduce operational costs by PKR 241 million.
Helped deliver major transformation initiatives involving CRM, artificial intelligence, WhatsApp banking, biometric verification, fraud-prevention technology, and instant payments.
Reduced fraudulent activity by 70% month over month through the implementation of biometric verification within the bank’s digital application.
Designed customer experiences and digital-adoption initiatives that improved accessibility, engagement, and migration from branch-based services.
Collaborated with technology, business, design, and external delivery teams to launch digital banking platforms and customer-facing features.
Promoted a culture of innovation through design-thinking workshops, employee engagement programs, and cross-functional initiatives.
Supported and guided multidisciplinary teams working across product development, service design, and enterprise transformation.
Where I Have Built Impact
2025 -Present
HUED Innovation & Design
Led innovation, product, and service transformation initiatives for major Saudi government organizations. Designed operating models, customer journeys, digital solutions, and innovation programs from concept through implementation. Collaborated with leadership, government stakeholders, designers, and engineers to deliver scalable solutions. Key engagements included REGA’s Innovation Lab, digital transformation programs, smart-city concepts, and emerging-technology use cases.
2023 - 2024
InEvent Inc.
Worked across product strategy, customer experience, design, engineering, analytics, and quality to improve a global digital events platform. Shaped product roadmaps, requirements, workflows, and success measures based on customer and business needs. Introduced AI-enabled and self-service features that strengthened engagement and retention. Also supported go-to-market planning, product adoption, and more effective Agile delivery.
2020 - 2023
United Bank Limited
Contributed to the modernization of digital banking products, customer journeys, and internal operations. Supported initiatives involving AI, CRM, instant payments, biometric verification, fraud prevention, and WhatsApp banking. Used customer insights and market research to improve digital adoption, accessibility, and service experiences. Promoted innovation across the organization through design-thinking workshops and cross-functional transformation initiatives.
Education & Certifications
Bachelor of Business Administration
Bachelor of Business Administration
Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology
Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology
Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology
Certified Scrum Product Owner
Certified Scrum Product Owner
Scrum Alliance
Scrum Alliance
Scrum Alliance
Enterprise Design Thinking Practitioner
Enterprise Design Thinking
IBM
IBM
IBM
Enterprise Product Management
Enterprise Product Management
UBL
UBL
UBL
Interdisciplinary Digital Design
Interdisciplinary Digital Design
UBL & Habib University
UBL & Habib University
UBL & Habib University
Advanced Excel for Business
Advanced Excel for Business
Macquarie University
Macquarie University
Macquarie University
Sustainable Digital Innovation
Sustainable Digital Innovation
EIT Digital
EIT Digital
EIT Digital
Digital Analytics Diploma
Digital Analytics Diploma
Institute of Business Administration
Institute of Business Administration
Institute of Business Administration
Generative AI Leader
Generative AI Leader
Google Cloud
Google Cloud
Google Cloud
Tools & Softwares
STRATEGY IS MESSY
These are the tools I use to fix it
STRATEGY IS MESSY
These are the tools I use to fix it
STRATEGY IS MESSY
These are the tools I use to fix it