Led day-to-day operations and activation of REGA’s newly launched innovation lab (Re:Lab),
coordinating governance, stakeholders, and delivery cadence.
Designed an insurance-backed rent-default support solution serving 1.2M+ beneficiaries, aligned to a SAR 150M program budget.

Prepared REGA for the Qiyas Digital Transformation Index 2025, including evidence readiness, gap closure, and submission coordination.

Designed and delivered an Innovation Leaders Program, training 10 ambassadors to lead initiatives and embed innovation practices.

Planned and delivered 3 cross-authority hackathons, from challenge design to execution and post-event follow-through.

Co-developed an innovation services & enablers guide with RDIA, structuring practical tools and pathways for innovators.

Automated digital transformation index workflows for clients, improving reporting speed and audit readiness.

Built innovation roadmaps and operating models for major entities like RIPC, including intake, prioritization, governance, and KPI frameworks.

Developed a facility innovation initiative for GAMI using quadruped robotics - Boston Dynamics for inspection/safety use-cases.

Submitted a Smart City proposal for KAFD, defining priority use-cases and value-realization approach.

Led internal innovation initiatives at HUED (development program, onboarding experience, and BD automation).

Monitered the entrie product department with its devision such as UI/UX, product analysts, developers and quality analysts to ensure timely delivery of product and features.

Defined roadmaps, prioriotization and resource allocation, to increase the velocity and value of all feature releases.

Successfully introduced innovative features, including PhotoMatch AI, website builder, and ChatGPT integration in the platform, resulting in a 30% increase in user engagement and client retention.

Collaborated closely with marketing teams to ensure effective product positioning and go-to-market strategies.

Established and tracked KPIs for the product team, improving overall team performance.

Implemented agile methodologies to streamline product design timeline and development processes, reducing time-to-market and improving sprint velocity.

Initiated a product improvement plan to improve system capabilities and reduce operational costs by 241 million rupees.

Managed and executed product roadmaps for multiple product features to achieve the goal of digitalization.

Pioneered the banking industry’s first “Go Green” initiative, reducing brand visit CO2 emissions by 3,274 grams on average.

Reduced fraudulent activities by 70% month over month through implementing biometric verification in Digital App.

Managed modernization project including new CRM, Artificial Intelligence, WhatsApp banking and Fraud Prevention Tech.

Transformed internal cultures of 700+ contact center agents through happiness calendars and campaigns.

Led collaborated efforts with IT and stakeholders, resulting in successful launch of UBL Business Banking Portal.

Managed the CX team to increase Islamic Banking market share by 25%.

Oversaw product team of 10 members and external software house, providing guidance and leadership to increase team productivity.

Contributed to multi-departmental project for improved user interface design, resulting in 10% increase in digital adaption.

Conducted market analysis for optimizing bill payment journeys for non-digital audience and migrated 40% of the branch customers to digital bill payments.

Supported the implementation of Agile practices, improving project delivery speed by 15%.

Led cross-functional teams of developers and CX designers to deliver enterprise solutions, boosting revenue by $2M.

Released multiple new features of UBL’s Dubai Digital App for user satisfaction and retention.